THE RIGHT WAY TO APPLY TO COLOGNE OR PERFUME

A strong scent might draw people in. Who doesn't like a great-smelling guy, after all, whether in a boardroom or a bar? It's time to learn how to apply cologne, though, so you can get the most out of your preferred perfume once you've figured out how to pick the perfect fragrance for the situation.

You run the risk of smelling like the perfume counter at the department store if you use too much of your distinctive scent. The best men's colognes will fall short on the sensory scale if there is too little scent present.

SPRAY AFTER SHOWER

We have good news for the person who starts every day with a hot, steamy shower. The best foundation for your favorite cologne is just-showered skin. After taking a shower, your body's pores are more open, allowing your favorite aroma to penetrate your skin more deeply.

Dry your body completely with a towel after a shower. Reach directly for your fragrance and dab it onto your pulse spots, which include the neck, inside wrist, behind the ears, and inside elbows, while your skin is still warm.

FOCUS ON HEAT POINTS

Pulse points are important when it comes to applying cologne correctly. Spraying perfume here makes it smell more because these places emit more heat. A person's inner elbow, inner wrist, neck, chest, and back of the ears are all potential pulse spots.

I've found that spraying myself behind each ear, on either side of my collar, and on the back of my neck three times each is the most effective way for me to receive praises.

SPRAY A LITTLE DISTANCE AWAY

The key to applying cologne such that it surrounds you with a lovely, delicate fragrance cloud rather than a strong scent punch has a lot to do with how you spray.

Hold your bottle around 5 to 6 inches away when spraying larger regions of your body. By maintaining this separation, the cologne can properly disperse, resulting in an even, light layer of aroma rather than concentrated spots. To prevent product waste, hold the bottle a little closer for smaller areas—about 4 inches away.

SPRAY ON YOUR CLOTHES

Men's cologne can be applied in a variety of ways to make it last longer. Some experts advise spritzing the perfume into your clothing, while others strongly advise against it. But one proven strategy to extend the life of your favorite fragrance is to spray it on both your skin and your clothes.

REAPPLY TO SKIN

It goes without saying that you'll want to smell nice if you're going from your desk to a date. You will therefore need to reapply your cologne. Similar rules apply to topping off your cologne as they do during initial application.

The wrists and neck are good places to start. If at all possible, spritz your fragrance inside your shirt as opposed to on top. It's important to keep in mind that, if you're in a rush, perfume on the skin develops a little more quickly than on clothing, so you'll hit those robust base notes earlier.